The One Percent was founded by Elad Cohen in January 2023. Inspired by the desire to create a community that empowers individuals to push past ordinary limits, Elad set out to build a brand that represents the relentless pursuit of excellence. The One Percent was born out of a commitment to inspire those who are willing to embrace discomfort and challenge their limits to achieve greatness.

Greatness is forged in the moments when you push past comfort, when you choose the early morning run over the warmth of your bed, when you embrace the struggle and discover strength you never knew you had. The One Percent is built on the belief that pushing through discomfort is what transforms ordinary people into extraordinary achievers.

The One Percent was created for those who refuse to settle, who are driven by an unwavering commitment to reach their full potential. Success isn’t a destination; it’s a relentless journey—a pursuit of excellence that requires both mental and physical discipline. It’s for those who wake up each day ready to push beyond their limits, who see every challenge as an opportunity to grow stronger.

Our community isn’t for everyone. It’s for those who have a vision and the mindset to achieve it, for those who are determined to rise above mediocrity and claim their place among the elite. The One Percent is a collective of athletes, entrepreneurs, and visionaries, united by a shared drive to extract more from life—more growth, more success, and more fulfillment.

If you're fine with staying where you are, this isn’t for you. But if you’re ready to enter that space where drive meets determination, where your vision becomes reality, then The One Percent is your community.

Click here to sign up and see if you’re eligible to join The One Percent. Your journey to the top starts now—don’t miss the opportunity to be part of something extraordinary.