Enter the password
Preorders open for invited members. S, M, L only.
Unlocks January 1st
Early access opens December 1st
The Collection
We don't just make clothes.
We back the ones who go get it.
1 PRCNT exists to inspire and motivate people to excel. No matter the field you're in, YOU have a spot here.
I built this off something I lived. For a long time I was tired of comparing myself to everyone else, in real life and on social media, convinced I was doing it all wrong. So I stopped measuring myself against them and proved it wrong instead, going hard enough to excel in every field I stepped into. That taught me the only rule that matters: it doesn't matter where you're at or what your calling and passions are. Put in the work, want it bad enough, and you'll be at the top. What you sow, you reap.
Everyone has a different calling and a different journey. Comparing yours to someone else's is how you lose it. Make yours special to you, because it's your life and you only live once — so chase your dreams, not the trend.
Wherever you're grinding, we make the uniform, because 1 PRCNT is about working to be the best, and that's something we all share here. Plus, we put our money behind the people who wear it.
We're not giving away clothes. We're giving away the opportunity to start the dream you keep putting off, or the fuel to keep chasing the one you already started. Somebody here is about to get their shot — work like it's already yours.
Every order is an entry
Buy any piece and you're automatically in the draw.
At $10K profit, we draw
Once the label clears $10,000 in profit, a winner is selected.
$1K to fuel the next move
Tuition, your business, marketing — whatever pushes you forward.
Bigger profit, bigger reward
The more we make, the larger the giveaway grows.
The Lookbook
