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New luxury streetwear. Heavyweight 500gsm cotton fleece, made to be worn hard. Preorder the first drop — shipping mid-January.
The first drop runs S, M, L only. Every order is an automatic entry into the giveback draw.
1 PRCNT exists to inspire and motivate people to excel. Everyone has a different calling and a different journey — comparing yours to someone else's is how you lose it. Put in the work, want it bad enough, and you'll be at the top. We make the uniform for the people who go get it, and we put our money behind them: every order is an entry, and once the label clears $10,000 in profit, a winner is drawn and gets $1,000 toward tuition, a business, marketing, or whatever moves them forward. The more profit, the bigger the giveaway grows.
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